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SPORTS MEDIA Advertising Standards & Guidelines 2007

General Guidelines & Substantiation General Guidelines & Substantiation

Overview

             All material telecast over the SPORTS MEDIA STADIUM TELEVISION NETWORK services will be reviewed and must conform to governmental laws and regulations and to the standards and policies of SPORTS MEDIA.  The basic principles of advertising acceptance are:  advertising should be honest and in good taste, claims should be substantiated and qualifying information about the attributes or use of a product should be disclosed whenever qualifying information is required to avoid misleading consumers. 

General Standards 

            SPORTS MEDIA reserves the right to: 

1.         accept or reject at any time advertising for any product or service submitted for telecast over its programming facilities; 

2.         require elimination or revision of any material in advertising copy which violates SPORTS MEDIA’s standards, policies or guidelines; federal, state or local laws or regulations; or is otherwise contrary to the public interest; and 

3.         reject any advertising where the advertised product, program, or service could negatively affect its audience. 

            In order to determine the acceptability of advertising material, SPORTS MEDIA has the right to investigate the advertiser and the accuracy of all statements and claims made in advertising copy, including requiring the advertiser to have substantiation or documentation providing a reasonable basis for the claims. 

            SPORTS MEDIA reserves the right at any time to revoke its acceptance of and to require the elimination or revision of any advertising matter that is inconsistent with SPORTS MEDIA standards and policies.  SPORTS MEDIA also reserves the right to require revision of any advertising matter to meet emergency circumstances or situations of unusual significance.

 

Advertising Injurious to Interests of Public or Sports Media

 Standard

             SPORTS MEDIA retains the right to reject any advertising that is or might be injurious or prejudicial to the interests of the public, SPORTS MEDIA or honest advertising and reputable business in general.

 

  Advocacy/Issue-Oriented Advertising

 Standard

             SPORTS MEDIA does not accept advertising that consists of, in whole or in part, political advocacy or issue-oriented advertising.   

All advertisements submitted by or on behalf of advocacy organizations that also engage in consumer-oriented activities, such as the sale of goods and services (e.g., the firearms museum of the National Rifle Association) must be submitted for approval in a timely fashion to ensure that the advertisements are not “advocacy-oriented.”

 

Affiliate Local Inventory Content Regulations

 Standard 

            The sale of venue  commercial time by SPORTS MEDIA distribution affiliates is subject to the following Advertising Content Regulations:

             Affiliates may include in the SPORTS MEDIA STADIUM/ARENA TELEVISION NETWORK Services only commercial material which is lawful and of the highest possible standards of excellence and in this regard Affiliates will ensure that the following conditions are observed with respect to all local commercial announcements.  There shall be: 

1.               no commercial or material that may violate any rights of any person, firm or corporation; 

2.               no false, unsubstantiated or unwarranted claims for any product or service, or testimonials that cannot be authenticated; 

3.               no advertising of any habit-forming drugs, tobacco products, handguns, or handgun ammunition; 

4.               no material constituting or relating to a lottery, a contest of any kind in which the public is unfairly treated or any enterprise, service, or product which would tend to encourage, aid, abet, assist, facilitate or promote illegal or legal gambling, except that Affiliate may accept for inclusion in the Services advertising from the official state lottery of the state in which the System distributing the advertising is located as long as such advertising is not for any game or play of chance which in any way is dependent on the outcome of any sporting event; 

5.               no announcement for a product or service which is illegal per se or has no legal use in the state, county or municipality in which Affiliate is distributing the announcement; 

6.               no appeal for funds; 

7.               no commercial or material which is in whole or part defamatory, obscene, profane, vulgar, repulsive or offensive, either in theme or in treatment, or that describes or depicts repellently any internal bodily functions or symptomatic results of internal conditions, or refers to matters that are not considered socially acceptable topics; 

8.               no false or ambiguous statements or representations that may be misleading to the audience; 

9.               no commercial that includes any element of intellectual property without the owner’s consent to such use, including but not limited to music master, mechanical, performance and synchronization rights or gives rise to any other colorable claim of infringement, misappropriation or other form of unfair competition; 

10.            no disparagement or libel of competitors or competitive products; or 

11.            no commercial that is or may be injurious or prejudicial to the interests of the public, SPORTS MEDIA or honest advertising and reputable business in general. 

            In addition, during any program of a championship athletic event conducted by the National Collegiate Athletic Association (the “NCAA”), there shall be: 

1.         no advertisement utilizing professional athletes or other persons connected with professional athletics or promoting any professional athletic event or team; and 

2.         no advertising of alcoholic beverages, drugs or patent medicines other than analgesics, cold remedies, antacids, and athletics training aids that are in general use and institutional advertising by pharmaceutical firms. 

 Approval of SPORTS MEDIA STADIUM/ARENA TELEVISION  Network

 Standard 

            Commercials not cleared by the Sports Media must be submitted in advance for approval.  Script, storyboard or VHS, or DVD viewing tape is required for review.  However, at all times SPORTS MEDIA continues to reserve the right to reject commercials that have been cleared by the Sports Media for failure to meet SPORTS MEDIA’s specific standards and practices.  If unsure of whether a commercial meets SPORTS MEDIA’s standards (despite approval from the Sports Media), advertisers should be encouraged to submit it for review.  On occasion, one or more elements may be required for approval (e.g., script and viewing tape). 

Beer and Wine 

Standard 

            Beer and wine advertising is acceptable provided that the product does not contain more than 24% alcohol by volume.   

SPORTS MEDIA will accept malt beverage advertising with appropriate scheduling restrictions, provided the creative is otherwise acceptable and the commercial clearly and conspicuously communicates in audio and/or video that the product is an alcoholic malt beverage.  See Distilled Liquor, etc. for details. 

            Malt beverage, beer and wine advertising in NCAA Championship programming is limited to products that do not exceed 6% alcohol by volume.   

Challenges 

Standard 

            A competitive advertiser may challenge any commercial aired on the SPORTS MEDIA programming services.  However, to encourage resolution of any dispute between an advertiser and a potential challenger by the parties themselves, the challenger must first contact the advertiser and make a good-faith attempt to reach a mutually acceptable resolution of the concerns raised.

 

            Consideration of a challenge will be initiated upon presentation of satisfactory evidence that the challenger has made an unsuccessful good-faith effort to resolve the disputes unless the challenged claims are the subject of litigation or government action.  In such cases, SPORTS MEDIA will generally defer consideration of the challenge and permit the disputed claims to air pending resolution by the responsible court or government authority.

 

Guidelines

 

1.         A challenge must be made in writing in a form that permits it, along with any supporting data, to be transmitted to the challenged advertiser for a response.  In the event that the challenger believes certain material is a trade secret, or contains commercial or financial information that is privileged or confidential, the challenger should make such specific designation and set forth the basis for the designation.  If, in the opinion of SPORTS MEDIA, such material does not properly fall within this designation, SPORTS MEDIA will ask the challenger to provide the material to the advertiser.  If the challenger refuses to do so, SPORTS MEDIA will not consider this material in its review of the challenge, and will promptly return such material to the challenger.

 

2.         All challenges received by SPORTS MEDIA will be reviewed.  If the challenge appears to have merit, it will be transmitted to the challenged advertiser for a response.  The response will normally be due within 14 days from the date the challenge is transmitted by SPORTS MEDIA, or the date the challenger initiated its good-faith attempt to resolve the matter, whichever comes first.  SPORTS MEDIA may establish a different deadline depending upon the circumstances.

 

3.         In order to resolve the issues raised by a challenge, it may be necessary to require the challenger and/or the advertiser to respond in writing or in person to the arguments and data presented.  If SPORTS MEDIA personnel do not have the technical expertise necessary to make a judgment, the advertiser and the challenger may be encouraged to obtain a resolution from an acceptable third party.

 

4.         In the event litigation or government action is commenced during the course of a challenge raising the same or substantially similar issues, SPORTS MEDIA will generally defer consideration of the challenge and permit the disputed claims to air pending resolution by the responsible court or government agency.

 

5.         SPORTS MEDIA will normally permit a challenged commercial to continue to run unless: (a) it has been enjoined by a court; (b) it is voluntarily withdrawn by the challenged advertiser; (c) the challenged advertiser refuses to cooperate with the challenge procedures described above; (d) a determination is rendered against the challenged advertiser by SPORTS MEDIA or by a third party to whom the challenge has been referred for resolution; or (e) the issues raised by a challenge are resolved, with finality, against the advertiser by a government agency or an appropriate court.
 

Competitive Disparagement/Libel

 Standard 

            SPORTS MEDIA will not telecast advertising that disparages or libels any competitor or competitive product.  Truthful and fair competitive advertising is acceptable. 

 

Condoms/Other Sexually Oriented Products 

Standard 

            SPORTS MEDIA may, on a case-by-case basis and subject to scheduling restrictions, accept advertising for condoms, erectile dysfunction treatments, birth control devices or methods, or remedies for sexually transmitted diseases, provided it is presented in good taste.   

Any condom advertisements that are accepted will be restricted to certain hours or dayparts and restricted from certain programming. 

Current restrictions: 

·       Condom advertisements may air only between 9:00 p.m. and 2:59 a.m. (ET). 

·       Condom advertisements may not air in daytime events. 

·       Condom advertisements may not air in any other programming SPORTS MEDIA reasonably believes is targeted primarily at persons under the age of 17. 

·       Each venue in the Sports Media Stadium/Arena Television Network shall have final approval of any Condom advertisement.

 

Defamatory, Violent or Obscene Material 

Standard 

            SPORTS MEDIA will not telecast any advertisement that contains material that is in whole or in part defamatory, obscene, profane, vulgar, repulsive or offensive or excessively violent, either in theme or in treatment, or that describes or depicts repellently any internal bodily function or symptomatic results of internal conditions, or refers to matters that are not considered socially acceptable topics.

 

Distilled Liquor, Malt Beverages and Distilled Liquor Sponsorships

 

Distilled Liquor/Malt Beverages

 

Standard 

            SPORTS MEDIA does accept advertising for products that contain distilled liquor or spirits, subject to venue approval.   

Definitions 

1.         A malt beverage is defined as a fermented product made from malted barley with hops.  The term encompasses all types of what is commonly referred to as “beer,” including sweetened or citrus-flavored beer products such as Smirnoff Ice, Doc Otis, Mike’s Hard Lemonade and Zima. 

2.         Hard liquor products are those made by a process of distillation, or which have a distilled alcohol component.  Examples include Jack Daniels whiskey and Bailey’s Irish Cream. 

Advertising for Malt Beverages is Acceptable.  SPORTS MEDIA will accept malt beverage advertising with appropriate scheduling restrictions, provided the creative is otherwise acceptable and the commercial clearly and conspicuously communicates in audio and/or video that the product is an alcoholic malt beverage. 

Advertising Nonalcoholic Products Containing the Name of a Hard Liquor Product is acceptable.  Advertising for nonalcoholic products containing the name of a distilled product or a distiller or company associated with hard liquor is acceptable on a case by case bases. 

Distilled liquor advertising and sponsorships

 Standard 

            SPORTS MEDIA does accept purveyors of distilled spirits as title sponsors of or as advertisers within our programming.   

In addition, to the extent a distilled liquor company is the on-site sponsor of an SPORTS MEDIA televised event, the distilled liquor company may pay fees or give other consideration in exchange for or with the intent of receiving any kind of on air exposure.  Moreover, the following rules will apply:  

(i)        there maybe on-site products, product displays or product replicas shown for the distilled liquor product (e.g., inflatable bottles, t-shirts or other contestant or spectator attire with product pictures or names); and 

(ii)            no on-site signage, whether on-camera or not, for the distilled liquor product or company.

(iii)          Any sponsorship must first be approved by the telecast venue.

 

Drugs, Habit Forming

Standard 

            SPORTS MEDIA does not accept advertising for any drug that is or may be habit forming. 

            Prescription drug advertising is also subject to separate standards and guidelines (see Drugs, Prescription). 

 

Drugs, Prescription

Standard

 

            Prescription drug advertisements must comply with FDA Guidelines.  Under the FDA’s guidelines, a television commercial for a prescription drug must contain two elements:  these are referred to as the “Major Statement” and the “Adequate Provision.”  The Major Statement includes all of the product’s most important risk information in a “consumer friendly” manner.  (The FDA believes this information can, in most cases, be communicated in :60 seconds or less.)  

            “Adequate Provision” refers to disclosure of the more detailed information contained on the medicine’s labeling.  The FDA will now accept dissemination of this information outside the commercial if the following guidelines are followed: 

  • The commercial includes an operating toll-free number which consumers can call for approved package labeling.  Upon calling, consumers must be given the choice of having the labeling mailed to them or read to them over the phone;
  • The advertiser must provide an alternative means of obtaining this information:  for example, stating in the commercial that additional product information is available in concurrently running print advertisements, or making brochures available in publicly accessible sites like doctor’s offices, pharmacies, grocery stores and public libraries (this is to reach people who do not have access to the Internet, or who are otherwise unlikely to call a 1-800 number);
  • The commercial must contain an Internet web page (URL) reference that provides access to package labeling and a statement that a pharmacists and/or physicians may provide additional product information to consumers.

 

SPORTS MEDIA Talent Appearing in Commercials

Standard 

              Each request regarding the use of SPORTS MEDIA talent in a commercial for a third party advertiser will be dealt with expeditiously and on a case-by-case basis.  Approval, however, will be granted or withheld at SPORTS MEDIA’s sole discretion.   

Guidelines 

(i)        SPORTS MEDIA talent may not participate in commercials or print materials in which they are required to wear, or be seen with, SPORTS MEDIA marks, insignias or logos and/or are portrayed as SPORTS MEDIA announcers. 

(ii)       SPORTS MEDIA talent may not participate in commercials or print materials that portray the talent in a pseudo sports news environment. 

(iii)      SPORTS MEDIA talent may not participate in commercials or print materials for companies or products that are competitive with any of SPORTS MEDIA’s lines of business, nor in any form of infomercial. 

(iv)      SPORTS MEDIA talent may not participate in commercials or print materials for companies or products that may reasonably become the subject of a sports news story or the subject of controversy. 

(v)       SPORTS MEDIA talent may not participate in commercials, highlight or recruiting videos or print materials for college or professional sports teams, leagues or conferences. 

(vi)      SPORTS MEDIA talent may not participate in commercials or print materials the content of which may subject the talent to loss of credibility or reputation, or subject SPORTS MEDIA to embarrassment or ridicule. 

(vii)     SPORTS MEDIA policy prohibits commercials with SPORTS MEDIA staff talent, independent contractor talent, or talent in client supplied time buy or barter programming, from airing on any programs in which the talent actually appears.  Example:  1.) Commercial featuring Sports talent may not air within Sports broadcasts within any episode in which the talent appears.  2.) Commercials featuring basketball talent may not air within basketball game in which that talent appears.  The only exception to this policy is that the host of a “magazine” type program within the Outdoors category may appear in a commercial within such programming, provided that (a) there is no endorsement by SPORTS MEDIA of the advertised service or good (either direct or implied) contained in the spot, (b) talent does not wear clothing that displays SPORTS MEDIA trademarks or logos, and (c) such spot is approved in advance by SPORTS MEDIA Programming (via the SPORTS MEDIA Commercial Operations Department). 

(viii)    In no instance will commercial shoots of any kind be permitted on SPORTS MEDIA show sets or in SPORTS MEDIA Studios.  SPORTS MEDIA show sets may not be replicated in whole or in part for use in commercials. 

(ix)      In some cases, SPORTS MEDIA may impose more stringent standards for talent associated with News and Information programming than it may for talent in other types of programming. 

All requests for use of SPORTS MEDIA talent must be made in writing to Scott Posnanski CIO.  All requests should include a brief description of use, medium(s), timing and budget.  Business Operations will make all necessary contacts to secure internal approval as well as query the talent and their agents regarding their desire to participate. 

            Advertising partners should be encouraged to discuss their plans, and consult with, SPORTS MEDIA Marketing & Sales at the earliest phase of the project. 

 

False, Unsubstantiated or Unwarranted Claims or Testimonials That Cannot be Authenticated

Standard 

            SPORTS MEDIA will not telecast any advertisements that contain (i) false, unsubstantiated or unwarranted claims, (ii) false or ambiguous statements or representations that may be misleading to the audience or (iii) testimonials that cannot be authenticated.  SPORTS MEDIA reserves the right to request an affidavit or notarized statement signed by the endorser attesting to the truthfulness of all testimonial representations as well as written evidence that the name or picture of the endorser is used with the specific consent of that person.

 

Firearms/Firearm Ammunition

Standard 

            SPORTS MEDIA does not accept advertisements for handguns or handgun ammunition. 

            Advertisements for rifles, shotguns and BB guns (rifle only) will be accepted on a case-by-case basis following approval.  It is strongly recommended that all production elements (i.e., script or storyboard, rough cut, final version) be submitted as available.   

            Advertisements for any product that show animals that have been killed or that are being shot or suffering are not acceptable.  Requests for exceptions will be reviewed on a case by case basis, but generally wild fowl (e.g., wild turkeys) may be shown falling from the sky or after having been shot by hunters.  Advertisements for any product that show children shooting are not acceptable.
 

Fund-Raising and Public-Service Announcements

Standard           

  • No solicitation of funds, absent special public interest considerations
  • Permissible to say “support/call for more information or to learn more” or “log on to _____ for more information or to learn more”
  • No solicitation of volunteer efforts (e.g., “give your time”)
  • No advocacy spots (e.g., political or issue-oriented); however, spots that advocate non-issue oriented messages (e.g., get a colon cancer check-up soon) are permissible on a case by case basis; all NRA spots require approval
  • No spots from religious institutions, whether proselytizing or not.
  • No 1-900 numbers.
  • 1-800 number and URLs acceptable if other content restrictions adhered to.

       “Appreciation” spots acceptable on a case-by-case basis (e.g., we appreciate the Alabama National Guard’s efforts)

 Non-Profit PSAs.  PSAs submitted for free airing by or on behalf of non-profit organizations (e.g., the Red Cross), governmental agencies or via the Ad Council must be reviewed and approved by SPORTS MEDIA Communications/Corporate Giving.     

Institutional Messages.  All spots submitted by or on behalf of rights holders (e.g., the NFL, MLB, NBA, NHL, MLS, AFL, WNBA,) must be reviewed and approved by SPORTS MEDIA Programming.  For purposes of these standards and guidelines, an “Institutional message” must be a non-commercial spot comprised of a charitable or informational message only.  Spots submitted by or on behalf of a rights holder that advertise or promote any form of commercial venture or product associated with a particular league or rights holder are permissible only if authorized by an agreement between SPORTS MEDIA and such league or rights holder. 

Cause-Related Marketing Spots (Quasi-PSAs).  Spots submitted by or on behalf of traditional marketers (e.g., American Express on behalf of the Statue of Liberty restoration effort or McDonalds on behalf of the Ronald McDonald House charity) as well as packagers must be reviewed and approved by SPORTS MEDIA Legal and Advertising Sales (in consultation with Programming in the case of packager submitted spots).

See also – Paid for PSA’s 

Casino Advertising

 

Standard 

            SPORTS MEDIA will not air advertising for casinos or other places of gambling (including travel services or tourist destinations that directly or indirectly promote gambling), unless: 

  • the advertisement does not in any way promote legal or illegal gambling; and
  • the advertisement does not contain any visual or audio references to gambling or gambling paraphernalia (e.g., dice, roulette wheels, “slot machine” type graphics, odds, horse racing “tout” boards, betting slips).
  • advertisements may, instead, promote the non-gambling amenities of the casino (e.g., floor shows, dining, shopping, etc.)
  • the word “casino” may only be used it if is part of the official name of the advertised establishment.
  • Advertising for casinos may be subject to further restrictions or prohibition from programming rights-holders during certain programming.
  • Advertising for programming that incidentally makes visual or audio references to gambling or gambling paraphernalia (e.g., a Los Vegas based police show, or “Tilt”) is acceptable as long as the advertisement does not in any way otherwise promote legal or illegal gambling.

See also, Gambling—NFL Standards, NCAA Championships

 

Lottery/Gambling

Standard 

            SPORTS MEDIA does not accept advertising constituting or relating to a lottery, a contest of any kind in which the public is unfairly treated or any enterprise, service or product which would tend to encourage, aid, abet, assist, facilitate or promote illegal or legal gambling. 

            SPORTS MEDIA will accept advertising for Internet web sites or other products (e.g., DVDs) that provide (a) instructional materials (b) or non-gambling player participation for games such as poker, subject to the following guidelines: 

·       The target site or instructional material must not contain any links to or advertising (including pop-up ads) for gambling sites or links to gambling sites. 

·       All creative executions must contain a disclaimer that says, “This is Not a Gambling Site.”  Disclaimer must be at least 22 scan lines in height and remain on the screen for at least 3 seconds. 

·       Media placement will be subject to audience composition guidelines. 

·       Advertising will not air in, NFL, MLB, NBA, NHL, MLS, AFL, WNBA or any college programming, including college basketball, college football and NCAA championship programming, without the express written permission of Sports Media and Venues. 

            See also, Casino Advertising and Gambling—NFL Standards, NCAA Championships 

 

Gambling—NFL Standards 

Standard 

            The following polices apply during SPORTS MEDIA’s NFL programming: 

Guidelines – permitted advertising 

1.         General advertising from a state, municipal, or provincial lottery, if the lottery organization does not offer any betting scheme that is based on real sporting events or performance in them.  (The Oregon Lottery and several Canadian provincial lotteries presently offer such games.)  Note:  SPORTS MEDIA policy does not permit lottery advertising on a national basis, but does permit advertising for an official state lottery on a local affiliate basis within the state of the local affiliate’s distribution system. 

2.         General advertising from horse or dog racing tracks, or from states or municipal off-track betting organizations, if they offer no betting schemes based on real sporting events (other than horse or dog races) or performances in them. 

Guidelines – prohibited advertising 

1.         Any advertising from a casino, or from a hotel, riverboat or other facility that houses or operates commercial gambling, even if the content of the advertising does not specifically mention or suggest gambling. 

            So there will be no misunderstandings and to clarify the term, “casino” as used herein shall include, without limitation:  hotels that include gambling establishments; riverboat gambling establishments; Indian gaming establishments authorized under federal law; and other facilities that house or operate any commercial gambling establishment. 

2.         Any advertising from a sports book, or from a “tout” service, or any other “sports information service” whose activities are predominantly geared to betting. 

3.         Any advertising from a state, municipal, or provincial lottery or an off-track betting organization that offers any betting schemes based on real athletic contests, even if the content of the advertising does not specifically mention sports gambling. 

4.         Any advertising content or promotion that would reasonably be perceived as constituting affiliation with or endorsement of the lottery, race track, or off-track betting organization or its activities by a player, an owner or club employee, or the club itself. 

5.         Any advertising content or promotion that refers to a “sports theme” game–such as a scratch-off or instant-winner game that has a football, baseball, basketball or hockey motif. 

 

Golf Equipment

Standard

 

            SPORTS MEDIA will not telecast advertisements for golf equipment if the equipment does not conform to the rules of golf (as approved by the USGA).  

 

Illegal Products or Services

Standard 

            SPORTS MEDIA will not telecast any advertisement for a product or service which is illegal per se or has no legal use in any state, county or municipality in which the advertisement is distributed. 

 

Interactive Content

 Standard

 

Absent SPORTS MEDIA’s prior written approval, interactive content in any format will not be distributed. 

 

Motion Picture Marketing

 

Standard 

Movies: 

R-Rated movies (including Not Yet Rated).   

The SPORTS MEDIA networks will not accept advertising for R-rated films in:

  1. Any live or taped event coverage involving any game of the Little League World Series;
  2. Any live or taped X Games programming
  3. Any other programming that we reasonably believe is targeted primarily at persons under the age of 17

SPORTS MEDIA may further program or time restrict on a case-by case basis. 

NC-17:  Will be considered on a case-by-case basis.  Will have time restriction as well as more restrictive program schedule restrictions.  Plan and Schedule as well as commercial must be reviewed prior to air. 

G, PG and PG-13 Rated movies are all acceptable for air anytime subject to review of content. 

We recognize that in some cases SPORTS MEDIA will have to exercise judgment in situations as to which the application of the policy may be ambiguous, or as to which it does not fully cover or even contemplate.  In these cases, we will look to the intended affect of these policies and act in accordance with its spirit.  In addition, any commercial may be reviewed and temporarily suspended from air when the national or world events changes the environment (e.g., war or sniper case) 

All commercials submitted to SPORTS MEDIA are subject to National Broadcast Standards and Practices review regardless of rating.  The outcome of any specific review supercedes any general guidelines that may be in place. 


 

Video Game Marketing 

 

Video Games:   

M-Rated games (including RP-Rated = Not Yet Rated) are subject to Entertainment Software Ratings Bureau (ESRB) audience guidelines as well as review prior to consideration for air. 

The SPORTS MEDIA networks will not accept advertising for M-rated video games in: 

1.     Any live or taped event coverage involving any game of the Little League World Series;

2.     Any live or taped X Games programming

3.     Any other programming that we reasonably believe is targeted primarily at persons under the age of 17. 

4.     SPORTS MEDIA may further program or time restrict on a case-by case basis. 

A-Rated:  Considered on a case-by-case basis, and plan/schedule as well as commercial must be reviewed prior to consideration for air. 

E, EC and T-Rated games are all generally acceptable for air anytime subject to review of content. 

We recognize that in some cases SPORTS MEDIA will have to exercise judgment in situations as to which the application of the policy may be ambiguous, or as to which it does not fully cover or even contemplate.  In these cases, we will look to the intended affect of these policies and act in accordance with its spirit.  In addition, any commercial may be reviewed and temporarily suspended from air when the national or world events changes the environment (e.g., war or sniper case) 

All commercials submitted to SPORTS MEDIA are subject to National Broadcast Standards and Practices review regardless of rating.  The outcome of any specific review supersedes any general guidelines that may be in place.

 

Multiple Product Advertisements

Standard 

Advertisements that feature products from distinct multiple product categories (e.g., toothpaste and laundry detergent) in a single spot require the express, prior approval of Ad Sales. 

 

NCAA Championships

Standard

 

            The following NCAA policies apply to advertising appearing in all NCAA Championship telecasts airing on any SPORTS MEDIA Stadium/Arena Television Network.  These do not apply to college bowl games. 

Alcoholic Beverages

            Advertisements for malt beverages, beer and wine products that do not exceed 6% alcohol by volume are permissible.  SPORTS MEDIA policy prohibits advertisements for alcoholic beverages that contain any distilled spirits, regardless of the percentage of alcohol. 

Professional Athletes

            Current professional athletes from the sport being covered are allowed only in advertisements that solely promote the product being advertised or a positive “public service” announcement, not the sport, provided that these are approved in writing in advance by the NCAA on a case-by-case basis.  Such advertisements shall not include videos, merchandise or apparel that includes professional identification for the sport being televised.  Acceptable example:  a commercial appearing in an NCAA women’s basketball tournament game for basketball shoes in which a WNBA player appears in a uniform not identified with WNBA or team logos.  Unacceptable example:  a commercial appearing in NCAA Men’s Ice Hockey Championship to order NHL blooper home videos.  There may be no more than thirty seconds per hour of any program featuring a current professional athlete in a sport being covered.  Retired professional athletes are allowed in any advertisement or promotion. 

            Current professional athletes not from the sport being covered are allowed in any advertisement or promotion.  Acceptable example:  a commercial appearing within the Women’s College World Series Game that features a product used by a WNBA player.  Unacceptable example:  a commercial with the Division 1-A football championship game that features a product used by an NFL player.  There may be no more than thirty seconds per hour of any program featuring a current professional athlete in a sport other than the one being covered. 

Student Athletes

            Student athletes may not appear in any advertisements but may appear in NCAA public announcements. 

Affiliation with NCAA Participating Teams

            No commercial advertisement may relate, directly or indirectly, the advertising company or the advertised product to the participating institutions, their athletes or the NCAA itself unless the NCAA president has given prior written approval.

Drug Advertisements

            Non-therapeutic drugs and, general, other drugs and patent medicine advertisements are not allowed.  Only analgesics, cold remedies, antacids and athletic training aids that are in general use may air during NCAA events.  Institutional advertising by pharmaceutical firms is also acceptable. 

Miscellaneous

            Advertisements for organizations related to or involved in the promotion of gambling, including casinos, racetracks, on-line gambling and lotteries are prohibited.  (Tourism and/or hotels are acceptable.) 

            Cigarettes and other tobacco products are prohibited. 

            Title Sponsorships are not permitted. 

            There is no prohibition against the use of coaches, athletic directors and mascots in advertisements and promotions. 

 

Paid for PSA’s

Standard 

In the case of trade association or institutional advertisements (e.g., Office of National Drug Control Policy), SPORTS MEDIA requires not only that the name of the sponsor be clearly disclosed, but that the words “paid for” or “Sponsored by” be used.  This also applies to advertisements purchased by public service organizations or governmental or quasi-governmental organizations. 

See also–Fund-Raising 

 

Speculative Investments

Standard 

1.         Foreign Currency Exchange Trading.  SPORTS MEDIA will not accept advertising for trading companies that utilize the “interbank market” for currency trading.  (Interbank trading generally involves trading between large institutions such as banks and corporations, rather than trading via a recognized futures exchange such as the Chicago Mercantile Exchange.)  Fraudulent currency trading firms often tell customers that their trading is done on the “interbank market.”  SPORTS MEDIA Advertising Sales, prior to even sending these ads to Legal for review, will determine if a currency trading advertiser is using interbank trading.  In addition, SPORTS MEDIA will not accept advertisements for foreign currency trading that utilize numbers to promote their offerings (either actual or predicted), e.g., “$10,000, properly positioned, in Deutschmarks last August would be worth $20,000 today.” 

2.         Commodities.  Reputable commodities traders belong to the National Futures Association (NFA) and adhere to NFA Compliance Rule 2-29 which strictly governs how a trader may advertise to the public.  SPORTS MEDIA Advertising Sales will require proof of membership to the NFA and/or compliance with the standards set forth in NFA Compliance Rule 2-29.  Alternately, a commodities trading advertiser may submit a written explanation to Advertising Sales as to why membership is unavailable to it and/or why NFA Compliance Rule 2-29 is inapplicable.  These explanations will be scrutinized carefully.

3.         Credit Applications.  SPORTS MEDIA Advertising Sales will require a credit application for each advertising agency as well as each advertiser in this category.  In addition, we will require a list of the principals in the trading firm seeking to advertise.  SPORTS MEDIA Advertising Sales will also require a potential advertiser to sign a form acknowledging that SPORTS MEDIA may submit information requests regarding the firm and/or its principals to the NFA, the Commodities Futures Trading Commission and/or the offices of various attorneys general. 

4.         Commercial Review.  Advertisers that pass the above tests may submit advertising for Legal review.  We will continue to apply strict scrutiny to these advertisements.  For example, whenever advertising includes any prediction of potential investment results, risk factors must be disclosed.  Copies of NFA Compliance Rule 2-29 will be available to the Legal Department for reference.  In addition, due to the very risky and often misunderstood nature of these ventures, we will not accept advertising for leveraged investments (e.g., “give us $3,000.00 and we’ll invest $10,000.00 on your behalf”).


 

Advertising by Non-SPORTS MEDIA Media

Standards

Each request regarding proposals for this category will be handled expeditiously and on a case-by-case basis.  All requests must be submitted to SPORTS MEDIA Commercial Operations prior to a proposal being presented or a sale being made.  There are no exceptions to this rule.  Approval, however, will be granted or withheld at SPORTS MEDIA’s sole discretion.

1.         Over the Air Networks (ABC, CBS, NBC, FOX).

            Ads for sports programming, including sports news, sports themed entertainment or networks are not acceptable, regardless of the presence/absence of tune-in message (day/date/time).  

Ads for non-sports programming may be acceptable with all requests handled on a case-by-case basis.   

            No television network or programming oriented web site references permitted. 

2.         Advertiser-Supported Cable Services.

Ads for sports programming, including sports news, sports themed entertainment or networks are not acceptable, regardless of the presence/absence of tune-in message (day/date/time).             

Ads for non-sports programming or networks may be acceptable with all requests handled on a case-by-case basis. 

            No television network or programming oriented web site references permitted. 

3.         Syndicators.

            Ads for sports programming, including sports news, sports themed entertainment or networks are not acceptable, regardless of the presence/absence of tune-in message (day/date/time).   

Ads for non-sports programming or syndicated networks may be acceptable with all requests handled on a case-by-case basis. 

No television network or programming oriented web site references permitted. 

4.         Pay-Per-View and Premium Services.

            Ads for Pay-Per-View and Premium Services may be acceptable with all requests handled on a case-by-case basis.  

No web site references of any kind permitted. 

5.         Sports Oriented Web Sites/Broadband Services/Other Non-Television Media

Advertising for core (e.g., sports related) competitive sites, broadband services or other non-television media is not acceptable. 

Ads for non-core competitive sites, broadband services or other non-television media will be reviewed on a case-by-case basis. 

In no event will advertisements be accepted that solicit or promote the viewing of video or other coverage of a game or other sporting event in a manner that could be a substitute for television coverage of the game or event. 

6.               Digital Video Recorders/Personal Video Recorders

Advertisements for products or services that mention or promote in any way the skipping, fast-forwarding through or otherwise altering or avoiding the display of commercials are not acceptable. 


 

Submission Dates/Timing

Standard

            Submission of a commercial constitutes the agency/client warranty to SPORTS MEDIA that all elements have been cleared for air with respect to intellectual property rights:  this includes, but is not limited to, rights of privacy and master, mechanical, performance and synchronization rights for music. 

            A minimum of two weeks lead time is required.

 

Third Party Rights

Standard

            SPORTS MEDIA will not accept advertising that includes any element of intellectual property for which the advertiser has not obtained the owner’s consent to use, including but not limited to music master, mechanical, performance and synchronization rights.  SPORTS MEDIA will not accept advertising that gives rise to any other colorable claim of infringement, misappropriation or other form of unfair competition. 

            Submission of a commercial constitutes the agency’s and the advertiser’s warranty to SPORTS MEDIA that all elements have been cleared for air with respect to intellectual property rights, including music rights.

 

Tobacco

Standard 

            SPORTS MEDIA does not accept advertisements for tobacco products or products which promote smoking.

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