January 23, 2006 (Lake Forest, IL) Sports Media and Spencer Suderman Air Shows have entered a multi-year agreement. The agreement will include a presence at nine annual air shows in the western half of the United States.

One of the best-kept secrets is now out – in the last millennium, air shows were the second most popular spectator sport in North America! Over 26 million people attend more than 400 air shows annually. During the past decade, air shows drew nearly twice the attendance figures of NFL football! Air shows deliver significant and measurable results for everyone, from mature product marketers with broad customer bases, to new product marketers to those with specialized or niche customer bases. Whatever your marketing objective – moving product, building recognition, enhancing or positioning brand image – air shows can help you accomplish your goals. (Source ICAS)

The Spencer Suderman Air show was formed in 2005 to perform aerobatic displays at air show events in support of sponsor’s business objectives. The pilot, Spencer Suderman currently holds the airman ratings of Private Pilot, Commercial Pilot, Instrument Pilot, and Flight Instructor. In addition, Spencer Suderman actively participates in aerobatic contests and teaches aerobatics and flight safety to other pilots.  

Spencer Suderman Air Shows will fly the Pitts S-2B high performance biplane.  The air show act will consist of high energy maneuvers such as the inverted flat spin, double Hammerhead, Avalanche, and Lomcevak (tumbling), as well as the classic crowd pleasers; Immelmann’s, loops, rolls, and Cuban eights.  

Sports Media will work with air show promoters to create an onsite presence for the sponsor. Sponsorship sales and event management is the responsibility of Sports Media. As part of the sponsorship package, sponsors will have the ability to choose nine air shows from a list of over 200 markets to better meet there market objectives.  

The overall sponsorship includes; exclusive branding of the aircraft, hospitality, sampling, onsite signage, Television, radio, newspaper advertising, program guide, internet presence, and media coverage. 

During each performance all eyes will be on the airplane for the duration of the act.  The Airplane will be fully branded with a design provided by the sponsor. Personal appearances by Spencer Suderman in a branded flight suit are also part of the package. 

“One of the unique aspects of the sponsorship for brand exposure is ‘The Media Day.’  Media personalities are invited for a ride along in the airplane, getting a first hand view of what it’s like to be a stunt pilot,” said Spencer Suderman. 

Typical air shows occur on weekends with each act performing three times per day for fifteen minutes per flight. The performance is narrated from the ground by an experienced air show announcer and interspersed with live, from the cockpit, broadcasts by the pilot. Weekend attendances at Air Shows generally range from 200,000 to 450,000 people. 

Interested sponsor should contact Sports Media, Inc. at (877) 266-0042 or visit Spencer Suderman Sponsorship for more information.

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