Corporate sponsors are also looking at the growing number of NASCAR fans as potential buyers for their products. Every car on the speedway is covered from front to back with advertisements. Companies, big and small, are all looking to gain an edge over the competition with high profile ads that are sure to get plenty of airtime over the course of a 200+ lap race. Corporate sponsorship is the backbone of NASCAR racing and many fans get a kick out of the accompanying ad campaigns.
As NASCAR attendance increases, you're going to notice the sport becoming more and more high profile. It's already gaining more time on broadcast, cable and satellite channels and racers are gaining superstar status that was virtually unheard of before. What it all boils down to is the fact that no matter who's advertising what on which car or track, the excitement and thrill of NASCAR racing that is putting loyal fans in those seats.
